Cultural extension facing the future -- the impression of the sixth congress and "expo"

• MPT-EXPO
• 2021-01-12 11:20

The mascots of the Palace Museum, Zhuang Zhuang and Meimei, were unveiled to the public for the first time at the 2014 Museums and Related Products and Technologies Expo (Xiamen International Convention and Exhibition Center) on Nov 23 and 26, and have quickly become a hot topic of public attention. More wonderful in this stage, China association of museum, museum of natural science in xiamen municipal people's government, China association of the "China association of museum of the sixth member congress", and "fair" held at the same place and at the same time, for the first time in xiamen, bo association member representatives gathered, more than 300 from China, the United States, Canada and the asia-pacific region, Europe and other places of museums, cultural institutions and enterprises at home and abroad. During the three and a half days, the number of visitors reached more than 70,000, and nearly 80 seminars, keynote speeches, cultural lectures, and project introductions were held, which provided a broad platform for the communication of Chinese cultural and blog innovation industry and for the public to have a more comprehensive understanding of museums and cultural and creative undertakings.

Lighting up the Wisdom Museum

Double number of group members, professional committee of increased to 35, to undertake international association, the 22nd representative assemblies, for different types of training, held annual meeting and academic seminar of more than 130 times, organize the implementation of the scientific research topic in recent 20 items, edit published nearly 20 books, conducted three sessions "fair"... At the General Assembly, Museums Association of China first reviewed and summarized the work of the past six years. As vice minister of culture, director of state administration of cultural heritage wound small jie said, the Chinese association of museum also helped take grading assessment day at home, a museum, the museum exhibition on display 10 museum quality campaign and so on many important work in the field of the museum, is an important support of the transformation government function, to promote the museum played an important role in industry management and industry self-discipline. At the same time, Museums Association of China (Museums Association of China) is also the secretariat of the International Association of Museums (Museums Association of China) and the International Association of Museums (Museums Association of Asia and the Pacific), playing a positive role in enhancing the international influence of Chinese museums and enhancing international exchanges and cooperation.

The key point of this "Double Meetings" is to promote exchanges within and outside the industry. The theme for the "expo", "museum development, science and technology innovation, culture innovation", 124 wenbo institutions shows their respective exhibitions, and publishing, scientific research, technology, public education, art, derivatives, 182 exhibitors covers high-tech product development, design of ZhanChen museum building, product design and development, the restoration, cultural transmission and other dozens of categories, especially the number of technology companies will be shipped in one lot can be applied to the construction of digital museum of advanced concepts, high and new technology and products to the museum before them. The demonstration zone for industrialization and application of cultural relic protection equipment displays more than 40 kinds of scientific and technological products such as intelligent display cases and multi-factor sensors for environmental monitoring. Capital Museum's "painting and calligraphy biological unrolling agent", Shanghai Museum's "video face warning and retrieval system", transparent display screen, three-dimensional cultural relics magic card...... Many high technologies and products have become the highlights of the exhibition, and science and technology has become an important boost for the development of the museum.

On the one hand, with the help of science and technology, the exhibition mode and service concept of the museum are "alive", which not only enhances the audience's participation and experience sense, but also narrates the distance between the museum and the audience. On the other hand, the over-reliance and simple application of technology, coupled with the lack of personalized development of the museum's own characteristics, also make some museums give people a sense of "one thousand museums are all the same". Museum websites are almost all simple information transmitters, and in-depth information interaction has not been realized yet. Re-election, chairman of the association of Chinese museum Song Xinchao, deputy chief of the state administration of cultural heritage, the museum should strengthen cooperation and research, and technology companies in the information technology revolution, followed by the Internet of things, cloud computing, big data and the development of mobile communication technology, trying to build wisdom museum, on the basis of comprehensive interconnection network, through a new generation of information technology to achieve a more thorough perception, a wider range of each other, more intelligent, intelligent operation system to the creation of new value, effective fusion entity museum and the advantage of virtual museum, close the fault information, the museum more prominent social function into full play.

Inspire Inner Motivation

"Bring the museum home" is the wish of the audience, but also the practice of the museum staff. In recent years, the design and development of cultural products and the development of related creative industries have become an effective way and an important means for museums to revitalize the cultural relics in their collections and realize the benefits of public cultural achievements to the people. Take the Palace Museum as an example. By the end of 2013, it had developed 6,746 kinds of cultural products featuring the Palace Museum, and more than 300 new products were developed every year.

The Expo is also a big gathering of cultural and creative products of various museums. In addition to the social buzz of the Palace Museum court beads earphone, officer hat umbrella, suzhou museum's national treasure "flavor of the secret color porcelain lotus bowl cookies", the western han dynasty nanyue king's tomb of the museum's "king" and "princess" of Eva doll "daruma", Shanghai museum of three-dimensional paper-cut, etc., have become the "expo" on most reminds people to consumption desire. Many cultural and creative products also participated in the museum cultural and creative product design competition held by the "Expo" and appeared in the exhibition area of cultural and creative products selection, the exhibition area of the competition and the comprehensive exhibition area, which was very lively.

Undoubtedly, the marriage between museums and cultural and creative industry has set off a boom in the marketing of cultural and creative products. However, both high imitation of cultural relics and creative products derived from cultural relics are faced with problems such as product homogenization. , Song Xinchao is put forward, the museum and the product is not just a commodity, or a kind of education tools, medium for the spread of culture, so we need based on the collection of cultural relics itself, also need more experts and designers to join, explore ideas contained in the creation of cultural relics, and translated into era of creation, to make better into the Chinese culture life, to the world.

With the accelerating pace of museum integration into society, its function of serving the society is also becoming increasingly prominent. The public cultural service system with exhibition and social education as the core is playing an increasingly important role. The 35 professional committees of Museums Association of China (Museums Association of China) held their own annual meetings and academic seminars after the opening of the General Assembly. Among them, the meetings of Social Education Professional Committee were quite eye-catching, such as the first "Chinese Museum Education Project Demonstration Case" experience sharing, Sino-US Museum Education Exchange Seminar, etc., which enabled more museum staff to share the advanced research results of educational theories and practical experience of educational activities. Among them, "Shuo Wen Jie Zi" project of the National Museum of China vividly explains the generation of Chinese characters and the change of calligraphy in a multimedia way, which not only reflects the vividness of public education, but also loses the depth of culture, which is admirable.

At present, China's museum industry is in a golden period of rapid development. Museum exhibitions and educational activities will be increasingly colorful, and regional and international exchanges will be more extensive and in-depth. Undoubtedly, in the environment of countries paying more and more attention to local cultural traditions, in the face of the ever-changing high-tech, looking back to the traditional museum, which mainly focuses on physical display, stands on the new node of the old cloth. (Xu Hongmei, reporter of People's Daily, November 30, 2014, 12th edition)

2014-12-2